Strategy and stakeholder management for 'inGenious', European Schoolnet
Shaping the future of maths and science education
inGenious is the European Union’s most significant investment to date in science, technology, engineering and maths (STEM) education (€8 million from the European Commission's 7th Framework Programme). The initiative brought together teachers across the European Union together with industry partners such as Shell, Philips, Intel, Telefonica and Nokia to excite pupils about STEM studies and careers.
Spark Change developed the marketing communication strategy for this flagship project. Working with European Schoolnet collaborators, we managed the re-design of the inGenious website, the production of ‘Ignite your future,’ a video for schools on STEM careers, content creation, PR planning and campaign development.